Whenever writing/blogging for a web design blog or any other blog, there are many techniques and ways to write. Some post generally favored by the readers and they get famous in the social media sites. As a result you get more traffic. Some of the bloggers are talented and they can write a quality post in 20 minutes , while some people might take hours or days. There are some posts that requires time and research. When you finish and publish this post, It does not get that much attention. On the contrary, article such as round ups might not need that much work, but it has slightly more chance of getting noted and popular.
What’s your motive when you are writing ? Quality or Popularity? Or both?
The reason behind writing this post is I am really puzzled by a recent post at CSSTricks from Chris Coyier. In that post Chris Interviews Soh Tanaka (Another brilliant Web designer). Chris’s advice to Soh was not to do roundup and write original post. That kind of got to me because I did some roundup as well and I look up to Chris’s works and writing for inspiration. Honestly, he has done some amazing works. I started to think what should new blogger like myself do? I started having doubts and questions about blogging.
I have seen Smashing Magazine or other popular web design blog doing round ups of resources. Many of the round-up post gets the most digg or delicious bookmark as well. So, this is my quest to discover what kind writing is most preferred? Is doing a roundup a crime against quality post? Will people think less of you if you do roundup posts? Or can they both co-exist satisfying the readers?
What is Quality Content?
Usually these post has detailed analysis, research and original post. For example here are 4 post that I think are very high standard and well-crafted.
The reason these posts are have high quality because they are well researched, organized and explained. The are discussing different aspects and developmental in the field of web design and I think the authors are quite successful in explaining the topics they are writing about. However, how do did they on popularity scale? Not so well I believe.
Round-ups? Should you do it?
The purpose of round-up posts are they gathers the best resources about certain topics on the web. First lets look at some of best round-up posts in terms of most digg, delicious and comments amount:
39 Creative Lego Advertisements – Creativity without bricks – Specky Boy
33 Exceptional Logo Re branding In 2008 For Your Inspiration- Smashing Apps
Comments – Did not count
Here is why round-up are popular:
- People are lazy. If they can get all the resources in one page why should they Google for every single thing?
- There quite easier write too (in some cases, you still have to search for the resources).
- They are Scannable.
- They have more to offer than any well written detailed post.
This does not mean that quality posts won’t be popular but as you can see they do not get popular in social media site. (Just to be clear, I am only talking web design blog)
What Should you do?
It is question of own ethics, principles and interest. If you are newbie web designers who is blogging you would probably tend to do roundups because round-up article is a good place to start and you want more readers and traffic . Also, your skills are limited in terms of creating original post such as CSS menus, jQuery Gallery and so on. However, if you are an experienced web designer you would want to write post that are useful to the readers and posts that reflects your style. But that’s just what I think. Everyone, has their own opinion about it. Be smart and decided whats best for you.
Why did I trouble to go through all this explaining? Probably because I am interested in hearing what other people has to say and understand more about blogging and writing good posts .